Franck Muller

Brief Brand History for Franck Muller
Unlike many other top tier manufacturers, Franck Muller is not a brand that started in the 1700’s. It was actually founded in 1992 and has risen fast to become one of the most recognizable watch lines in existence. Out of watch school in the early 80’s, Franck Muller obtained a job repairing fine quality pocketwatches for museums and private individuals. It was during this period that Muller came in contact with some of the finest, complicated timepieces ever produced and was thus inspired to eventually produce his own masterpieces. Franck Muller produces at least one world watch premiere every year and have done so since 14 years.

product line overview
Franck Muller watches have been a hot commodity for the past 4 years. Their most popular line is called the “Cintre Curvex” which has a classic Tonneau shape. Muller also makes a rectangle shaped case called the “Long Island” which is very reminiscent of the 1920’s Patek/Tiffany. Muller also offers a wide range of complications in all case shapes, sizes, and colors. Just to name a few, The “Master Banker” is a 3-time zone watch, and the “Crazy Hour” is a novel jump hour.

essential watches "market assessment"
Some argue that Muller’s retail prices are a bit on the high side. A Franck Muller stainless steel chronograph sells for $5000 more than a S/S Rolex Daytona. Recently prices for most Muller’s softended as inventory was dumped all across the internet. Most notably, one online discounter (who we will not name) had at one time almost 150 different models at prices reaching 50% off. Of course, this is never good for the resale value of any brand. Slowly, after almost 3 years the market is rebounding and prices for Muller are getting stronger. Normal internet discounts are 20 - 30% off.